Best Towel Colours for 2024

Picking the perfect towel colour is tough. Perhaps tougher now than ever before.

Ever since the global pandemic, the online business model has really taken off and truly taken the world by storm. Online shopping has never been as easy as it is now, and it seems there’s an even wider range of different products in all designs imaginable readily available.

That’s great news for us but also – things are getting way more complicated than ever.

A simple purchase is burdened with lots of research, reading reviews, and trying to decide what really embodies our style or preferences.

We can’t possibly discuss every single product out there but what we can do is offer some advice on our bread and butter – bath mats and towels.

Why Colours Matter

It may seem like a redundant question but here’s why – your fluffy bath towels have a huge impact on the bathroom.

And it doesn’t just mean the obvious practical value. A bathroom cannot exist and plays its role without a towel set. But it’s also about the style. How so?

A bathroom isn’t really a space that offers a whole lot of customisation options. It’s often very limited. It’s not a room where you want to put large paintings on the walls, hang up some family pictures, use fancy decorations, or a lot of plants.

Bathrooms are more about actual hue combinations, subtle accents, or simply practical solutions. There are a few staples, like baths, tiles, or sinks, and they usually come in a rather limited range of colours – unless you’re willing to spend thousands, that is.

And that leads us to the main point – towels and bath mats.

They can be that piece, that focal point or a perfect finishing touch to your bathroom. They are among the very few things that can actually be used to spruce up the bathroom – and add to the functionality even more at the same time.

Hue Cue

It’s clear that the quality and type of fabric are the most important aspects. But we’re focusing solely on aesthetics here.

Giving a title of the best bath towel colour is a tall order since different hues work better with others, so a lot hinges simply on the current colour scheme you have in your bathroom.

Nevertheless, there’s no denying some of them are much more versatile and it’s easier to adapt and add them to your bathroom space décor.

It’s finally time for some valuable hue cues.

Sage Green

Sage green bath towels are a big hit this year, and incidentally, you can find them also in our own range of ribbed towels made from incredibly soft GOTS-certified organic cotton.

Sage green is a great colour for a bathroom because it’s soothing, timeless, and brings a natural, earthy feel to the space. It’s a muted, soft green with grey undertones that offers a calm and understated look. It works well in smaller areas.

This hue reflects a sense of cleanliness and tranquillity, making it ideal for a bathroom – a space associated with relaxation.

What Colour Goes Best with Sage Green?

As a great dancing partner, it’s really versatile - sage green pairs beautifully with neutrals like white, beige, or soft grey.

Its subtle elegance makes it a popular choice for creating a spa-like atmosphere, and that’s exactly what you want in your bathroom.

Sage green bathroom towels are the most cost-effective way to make it happen.

What Does the Colour Sage Green Do To Your Brain?

It sends a signal that it’s time to relax, making it an ideal colour choice for your bathroom decor. From the colour psychology standpoint, it’s one of the most relaxing and refreshing hues for our eyes.

What Colour Season is Sage Green?

It’s soft autumn as it checks off all the boxes – charming, calming, cosy, and warm but subtle.

Is Sage Green a Cosy Colour?

Green is nature’s favourite, and with a muted effect, it's even more calming and relaxing, which is why sage green bath towels are such a great option for any bathroom space.

Duck Egg Blue

Duck egg blue is perfect for a bathroom because it’s a fresh, airy hue that evokes a coastal, calming vibe. It’s a soft blue-green with hints of grey, offering a serene and spacious feel that’s ideal for small or windowless bathrooms.

This colour brings a subtle pop without overwhelming the space and pairs beautifully with whites, creams, and natural wood tones.

A duck egg blue bath towel can help accentuate the natural light, making the bathroom feel more open and brighter. It’s a perfect choice for a tranquil, refreshing look.

Beige

Beige is a classic choice for bathrooms – synonymous with a warm, welcoming, and timeless atmosphere.

This soft neutral brings a sense of cosiness and works well with almost any decor style, from modern to traditional.

Beige tones complement various textures and materials, like marble, wood, or stone, making it easy to layer in accents. It’s an easy-to-maintain colour that keeps a bathroom clean and inviting.

A versatile foundation for a soothing and elegant space.

Blush Pink

A blush pink colour bath towel is a great way to add a subtle, elegant warmth to bathrooms, and complement them with a soft, romantic feel without being overpowering.

This light, dusty pink is understated and sophisticated, bringing a gentle glow to the space.

Blush pink pairs beautifully with whites, golds, and even grey accents, offering a stylish look that works well in both vintage and modern settings.

You can use a blush pink colour towel set - perhaps one that includes a variety of sizes such as face cloths, a hand towel, bath towel and bath sheet - to add some personality and a touch of playfulness without overwhelming the room.

A must-have for a warm, welcoming, and chic bathroom.

Warm Taupe

Warm taupe is a balanced blend of beige and grey with subtle warm undertones, making it a cosy, neutral choice for a bathroom. This colour brings a sense of warmth and sophistication to the space, enhancing a natural, earthy vibe.

Warm taupe is versatile and pairs beautifully with white, cream, and natural wood accents, adding depth without being overpowering. It’s a great option for those who want a calm, neutral bathroom with a touch of modern elegance.

This hue keeps the room feeling welcoming and timeless, perfect for a clean yet inviting look.

Soft Coral

Soft coral is a muted, warm pinkish-orange shade that adds a gentle pop of colour to the bathroom, bringing in energy without being too bold.

This hue is reminiscent of sunset tones, creating a cosy and cheerful vibe while keeping the space light and airy.

Soft coral works well with neutrals like beige, white, or light grey, and it works well in both traditional and modern spaces. The colour can give the bathroom a playful, slightly tropical feel, especially when paired with natural textures or greenery.

Pale Lavender

Pale lavender is a soft, subtle shade of purple with cool undertones, perfect for creating a relaxing, spa-like atmosphere. It adds a gentle pop of colour to the bathroom without being too intense, bringing a sense of calm and tranquillity.

It works really well with whites, greys, and even light greens, making it versatile and easy to incorporate into various decor styles.

This hue feels luxurious yet delicate. A staple in both minimalist and romantic settings, with a touch of understated elegance. So why not choose this shade for your next set of plush towels?

Ivory of Off White

Ivory, or off-white, is a warmer alternative to bright white. A perfect way to create a soft, inviting feel in the bathroom.

This colour has a subtle warmth that adds a touch of cosiness and sophistication. Off-white pairs well with nearly any colour, from bold hues to soft pastels, so it’s a great choice for towels that will adapt to different decor updates over time.

It also gives a clean, fresh feel without the starkness of pure white, making the bathroom feel elegant yet welcoming. An evergreen colour.

Royal Blue

Royal blue is a deep, vibrant blue with a rich, bold presence that adds an elegant and luxurious touch to any bathroom.

This colour brings a sense of sophistication and strength to the space, creating a striking contrast against neutrals like white, beige, or grey.

Royal blue works well with gold or silver accents, adding a regal feel that can elevate the bathroom’s style and make it feel like a high-end spa, offering a luxurious feel. This hue also reflects a sense of calm and stability, giving a refreshing yet cosy atmosphere.

Royal blue towels or accents can be perfect for anyone who’s after a timeless, bold look with just a hint of drama.

Why Do These Colours Work?

All these great options laid out but what exactly is so great about them? They work so well for simple reasons:

• Versatile Pairing: Each colour (like sage green, duck egg blue, and warm taupe) pairs beautifully with common bathroom neutrals – such as whites, beiges, and greys – making them easy to blend into any bathroom decor, whether modern or traditional.

• Calm Atmosphere: Colours like pale lavender, sage green, and duck egg blue add a soothing, spa-like vibe, which is ideal for building a relaxing, serene bathroom atmosphere.

• Adds Subtle Character: Shades like blush pink and soft coral add personality and warmth without overwhelming the space, creating a chic and welcoming atmosphere with just the right touch of colour.

• Enhanced Light and Space: Lighter tones (ivory, pale lavender, duck egg blue) reflect natural light, making small or windowless bathrooms feel brighter and more open.

• Timeless Appeal: Classic neutrals (beige, ivory, warm taupe) are easy to maintain, don’t really go out of style, and complement a wide range of textures and materials, so what you get is a look that feels elegant and polished over time.

Towel Colours to Avoid

Well, the best towel colours are no longer a secret, but what about the other end of that spectrum? Here are some bath towel colours you should skip if you value convenience and comfort...

Bright White

How is that even possible? Bright white towels are featured in almost every high-end hotel, right? And white is the most versatile colour out there.

All true, but you have to think about your comfort and convenience and most of the very bright snow-white towels can lose their colour and allure rather quickly after a few washes. Hotel style towels might not be want you want for your home.

This means instead of a clean vibrant look, you get a weathered, worn-out one. Not true for every towel, especially if they are high-quality towels, or you have more time on your hands to wash bath towels, but it's definitely something you should consider if you're too busy for regular or multiple washes.

Primary Reds

What’s wrong with them? Psychologically speaking, these are the most stressful colours.

And aesthetically speaking, they’re the most difficult to pull off in the bathroom. You want calm, relaxing and versatile in your space – and this is the opposite.

Vibrant Orange or Yellow

Again, these hues can be a bit much. They’re too powerful and energising, also a bit tricky to pair up and coordinate. The solution is opting for muted or richer hues, like ochre.

These are simply some tips and pointers, at the end of the day, it’s your comfort and personal preferences that matter the most.

Simply treat them as things you should consider before making your decision on which new bath towels you go for.

Find Your Voice

Sage green towels, beige bath towels, duck egg blue towel set, and many more – there are plenty of amazing options.

The tricky part about bathroom decor is creating harmony to really help us relax and create harmony within ourselves in the process. We can’t afford to have random pieces that destroy the effect and don’t really blend together.

SPA resorts have basically turned bathroom decor into science, so why not follow their lead?